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LTV/CAC Ratio Template - Free Excel Template Download
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Red Maple Media Inc. - "An ideal LTV:CAC ratio should be 3:1. The value of a customer should be three times more than the cost of acquiring them. If the ratio is
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How & Why LTV:CAC Should Be Your Only Focus - Recharge Payments
LTV:CAC is a misleading metric to measure performance — here's what to track instead