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Lego: When video games bridge between play and cinema « G|A|M|E
Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
Un recorrido por el universo de las narrativas transmedia - Educ.ar
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Global transmedia & the everyday: LEGO case study | Seth Giddings's ePortfolio
Feliz día del Orgullo Friki… y Transmedia | Innovación Audiovisual
Abigail Marks: Deploying Transmedia Branded Entertainment - MIPBlog
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Narrativa transmedia: lego by Maria Camila Giraldo
Super Mario Legos let you create your own interactive game stages | TweakTown
LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing | Lego friends, Lego, Toys for girls
Communicating your brand effectively: The power of storytelling marketing - EOS Mktg&Communication
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
PDF) 8. "Everything is Awesome:" Spreadability and The LEGO Movie | Joyce Goggin - Academia.edu
Cultural Studies of LEGO: More Than Just Bricks | SpringerLink
Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
LEGO Studies: Examining the Building Blocks of a Transmedial Phenomeno
B/NDL Studios - storytelling agency on Twitter: "Star Wars, The Blair Witch, LEGO are using Transmedia Storytelling that turned its brand into profitable movie and multimedia entertainment franchise. So, what is the